ALEXACHUNG is a fashion brand named after its human Founder & Creative Director, Alexa Chung. Born in London in 2017 (the brand, not the human), we make clothes that reflect the iconic and discernibly British style of Alexa Chung (the human).

With over a decade’s experience in collaborating with fashion brands, and with the idea of starting her own label warmly incubating in her mind for some time, Alexa decided to take the plunge and launch her namesake ALEXACHUNG, returning to London to creatively direct a business distinctively tied to her British roots.

At the heart of the brand, Alexa’s vision: to create clothes that people want to wear.

Drawing inspiration from the world of music and vintage style, ALEXACHUNG injects an inherent British irreverence and wit into its collections. It is inspired by everything from Jane Birkin’s insouciance to David Hockney’s stripy sweater.

ALEXACHUNG prides itself on its unique approach to making clothes, combining distinctive fabrics and prints with classic tailoring. The result is a carefully considered, alluring combination of prim, racy and rock ‘n’ roll, where frivolous party pieces interact with grown-up tailoring and classic silhouettes.