Meet Alfré. A classic lad. Alfré had a love for traditional menswear, but didn't feel it embodied a spirit and style that truly embraced a fun, cool & modern vibe & aesthetic for today's man. He found that the market lacked a bit of "je ne sais quoi." So, he set out to create something new, something that would combine the classic style and traditional craftsmanship of European fashion with a playful, modern twist.